Saturday, 20 February 2016

On Deadpool and How Creative Risks Pay Off

One of the joys of this week - apart from seeing Ryan Reynolds' hilarious anti-superhero movie Deadpool - has been watching Hollywood analysts try to explain its financial success.

"Nobody knows anything" has never been more apt, as a very adult movie about a wisecracking cult character made $265 million around the world in its first week. Studio watchers were left scratching their heads as moviegoers ignored safe bets like Zoolander 2 in favour of a film that begins with a joke about Hugh Jackman's testicles and gets progressively filthier from there.